William R. Coughlan Design

The designs in this set are ambigrams, or inversions — essentially, text forms that read the same in another configuration. The majority of my ambigram designs are 180° rotational ambigrams, meaning that they read identically when rotated one half-turn. But I have also recently begun experimenting with mirrored images and other techniques. The images here were developed for a number of purposes, including company logos, websites, product lines, special events, and private individuals.